{"id":118338,"date":"2023-04-24T02:14:25","date_gmt":"2023-04-24T09:14:25","guid":{"rendered":"https:\/\/www.pandasilk.com\/why-is-a-nightgown-called-a-teddy\/"},"modified":"2025-01-15T10:46:25","modified_gmt":"2025-01-15T18:46:25","slug":"why-is-a-nightgown-called-a-teddy","status":"publish","type":"post","link":"https:\/\/www.pandasilk.com\/cs\/why-is-a-nightgown-called-a-teddy\/","title":{"rendered":"Pro\u010d se no\u010dn\u00ed ko\u0161ilce \u0159\u00edk\u00e1 teddy?"},"content":{"rendered":"

No\u010dn\u00ed ko\u0161ile, pohodln\u00fd od\u011bv ur\u010den\u00fd pro sp\u00e1nek, se v \u010de\u0161tin\u011b ozna\u010duje r\u016fzn\u00fdmi n\u00e1zvy. Jedn\u00edm z nich je i \u201eteddy\u201c, slovo, kter\u00e9 v n\u00e1s evokuje ply\u0161ov\u00e9ho medv\u00eddka. Pro\u010d se ale tento kus oble\u010den\u00ed spojuje s d\u011btskou hra\u010dkou? Odpov\u011b\u010f le\u017e\u00ed v historii a v marketingov\u00e9 strategii po\u010d\u00e1tku 20. stolet\u00ed.<\/p>\n

P\u016fvod n\u00e1zvu "teddy"<\/h3>\n

N\u00e1zev "teddy" je odvozen od jm\u00e9na americk\u00e9ho prezidenta Theodora Roosevelta, p\u0159ezd\u00edvan\u00e9ho "Teddy". V roce 1903 se Roosevelt z\u00fa\u010dastnil lovu medv\u011bd\u016f, b\u011bhem kter\u00e9ho odm\u00edtl zast\u0159elit sv\u00e1zan\u00e9ho medv\u011bda. Tato ud\u00e1lost inspirovala v\u00fdrobce hra\u010dek k vytvo\u0159en\u00ed ply\u0161ov\u00e9ho medv\u00eddka, kter\u00e9ho pojmenovali "Teddy Bear".<\/p>\n

Spojen\u00ed s no\u010dn\u00ed ko\u0161il\u00ed<\/h3>\n

Popularita medv\u00eddka Teddyho byla obrovsk\u00e1 a jeho jm\u00e9no se brzy za\u010dalo pou\u017e\u00edvat i pro jin\u00e9 produkty. No\u010dn\u00ed ko\u0161ile "teddy" se objevily na trhu kr\u00e1tce pot\u00e9. D\u016fvody pro toto spojen\u00ed jsou pravd\u011bpodobn\u011b dva:<\/p>\n

    \n
  1. Marketing:<\/strong> V\u00fdrobci no\u010dn\u00edch ko\u0161il se sna\u017eili vyu\u017e\u00edt popularity medv\u00eddka Teddyho a p\u0159il\u00e1kat tak z\u00e1kazn\u00edky. N\u00e1zev "teddy" evokoval pohodl\u00ed, m\u011bkkost a roztomilost, vlastnosti, kter\u00e9 byly \u017e\u00e1douc\u00ed i u no\u010dn\u00edho pr\u00e1dla.<\/li>\n
  2. Materi\u00e1l:<\/strong> Ran\u00e9 no\u010dn\u00ed ko\u0161ile "teddy" byly \u010dasto vyrobeny z m\u011bkk\u00fdch, ply\u0161ov\u00fdch materi\u00e1l\u016f, podobn\u00fdch t\u011bm, kter\u00e9 se pou\u017e\u00edvaly pro v\u00fdrobu medv\u00eddk\u016f.<\/li>\n<\/ol>\n

    V\u00fdvoj no\u010dn\u00ed ko\u0161ile "teddy"<\/h3>\n

    P\u016fvodn\u00ed no\u010dn\u00ed ko\u0161ile "teddy" byly jednoduch\u00e9, voln\u00e9 a \u010dasto zdoben\u00e9 krajkou nebo v\u00fd\u0161ivkou. Postupem \u010dasu se jejich design vyv\u00edjel a dnes existuje \u0161irok\u00e1 \u0161k\u00e1la styl\u016f a materi\u00e1l\u016f. Od jednoduch\u00fdch bavln\u011bn\u00fdch ko\u0161il a\u017e po luxusn\u00ed hedv\u00e1bn\u00e9 modely.<\/p>\n

    Materi\u00e1ly a styly<\/h3>\n\n\n\n\n\n\n\n\n\n
    Materi\u00e1l<\/th>\nVlastnosti<\/th>\n<\/tr>\n<\/thead>\n
    Bavlna<\/td>\nPrody\u0161n\u00e1, sav\u00e1, snadn\u00e1 \u00fadr\u017eba<\/td>\n<\/tr>\n
    Flanel<\/td>\nTepl\u00fd, m\u011bkk\u00fd, vhodn\u00fd pro chladn\u011bj\u0161\u00ed noci<\/td>\n<\/tr>\n
    Hedv\u00e1b\u00ed<\/td>\nLuxusn\u00ed, leskl\u00e9, p\u0159\u00edjemn\u00e9 na dotek<\/td>\n<\/tr>\n
    Sat\u00e9n<\/td>\nElegantn\u00ed, leskl\u00fd, hladk\u00fd<\/td>\n<\/tr>\n
    Syntetick\u00e9 materi\u00e1ly<\/td>\nCenov\u011b dostupn\u00e9, snadn\u00e1 \u00fadr\u017eba<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

    "Teddy" v modern\u00ed dob\u011b<\/h3>\n

    V sou\u010dasnosti se term\u00edn "teddy" pou\u017e\u00edv\u00e1 sp\u00ed\u0161e pro krat\u0161\u00ed, voln\u011bj\u0161\u00ed no\u010dn\u00ed ko\u0161ile, kter\u00e9 p\u0159ipom\u00ednaj\u00ed oversized tri\u010dka. \u010casto jsou zdobeny potisky nebo n\u00e1pisy. Klasick\u00e9 dlouh\u00e9 no\u010dn\u00ed ko\u0161ile se ozna\u010duj\u00ed sp\u00ed\u0161e jako "no\u010dn\u00ed ko\u0161ile" nebo "no\u010dn\u00ed r\u00f3by".<\/p>\n

    Z\u00e1v\u011brem lze \u0159\u00edci, \u017ee spojen\u00ed no\u010dn\u00ed ko\u0161ile s n\u00e1zvem "teddy" je v\u00fdsledkem marketingov\u00e9 strategie a asociace s popul\u00e1rn\u00edm ply\u0161ov\u00fdm medv\u00eddkem. N\u00e1zev evokuje pohodl\u00ed, m\u011bkkost a roztomilost, vlastnosti, kter\u00e9 jsou s no\u010dn\u00edm pr\u00e1dlem spojov\u00e1ny. A\u010dkoliv se dnes pou\u017e\u00edv\u00e1n\u00ed term\u00ednu "teddy" pro no\u010dn\u00ed ko\u0161ile pon\u011bkud vytratilo, jeho historie je zaj\u00edmav\u00fdm p\u0159\u00edkladem vlivu popul\u00e1rn\u00ed kultury na jazyk a marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"

    No\u010dn\u00ed ko\u0161ile, pohodln\u00fd od\u011bv ur\u010den\u00fd pro sp\u00e1nek, se v \u010de\u0161tin\u011b ozna\u010duje r\u016fzn\u00fdmi n\u00e1zvy. Jedn\u00edm z nich je i \u201eteddy\u201c, slovo, kter\u00e9 v n\u00e1s evokuje ply\u0161ov\u00e9ho medv\u00eddka. Pro\u010d se ale tento kus oble\u010den\u00ed spojuje s d\u011btskou hra\u010dkou? Odpov\u011b\u010f le\u017e\u00ed v historii a v marketingov\u00e9 strategii po\u010d\u00e1tku 20. stolet\u00ed. P\u016fvod n\u00e1zvu "teddy" N\u00e1zev "teddy" je odvozen od<\/p>\n","protected":false},"author":1,"featured_media":93572,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37823],"tags":[],"class_list":["post-118338","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-faqs-cs","prodpage-classic"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.pandasilk.com\/cs\/wp-json\/wp\/v2\/posts\/118338","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pandasilk.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pandasilk.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pandasilk.com\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pandasilk.com\/cs\/wp-json\/wp\/v2\/comments?post=118338"}],"version-history":[{"count":0,"href":"https:\/\/www.pandasilk.com\/cs\/wp-json\/wp\/v2\/posts\/118338\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pandasilk.com\/cs\/wp-json\/wp\/v2\/media\/93572"}],"wp:attachment":[{"href":"https:\/\/www.pandasilk.com\/cs\/wp-json\/wp\/v2\/media?parent=118338"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pandasilk.com\/cs\/wp-json\/wp\/v2\/categories?post=118338"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pandasilk.com\/cs\/wp-json\/wp\/v2\/tags?post=118338"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}