Tips on Silk Fabric Design

The use and market positioning of silk fabrics is an important basis for the design of silk products.

Purpose positioning

The purpose of positioning is to determine the specific person or thing that the fabric is used for, for example, whether it is used for clothing or decoration, underwear or outerwear, or interior decoration, and so on. The appearance and performance requirements of fabrics for different purposes are also different. At present, most of the silk products are used to make clothing, many are used for decoration, and a small amount are used for industry.

1. Silk Used in Clothing

The silk used in clothing mainly includes silk dresses, silk sportswear, silk loungewear, silk stage costumes and silk nighties. Different uses have different requirements for the physiological comfort and visual comfort of silk.

Silk dresses are mainly worn for ceremonial visits, gatherings, receptions and banquets. The dressing is more about etiquette specifications and atmosphere. Therefore, the texture and tone of the silk dresses are focused on stability, coordination, and dignity, and it does not need too much. The structure changes.

Sportswear requires looseness, softness, comfort, and ease of exercise. The design of silk sportswear should highlight the texture of looseness, softness, lightness, and thinness, bright colors, and bright, giving people a vigorous feeling.

Loungewear and stage costumes can be exaggerated in appearance, texture, pattern and color, fully expressing their fashion and novelty characteristics, and should consider short fashion time and quick renovation.

Silk nighties should try to keep the comfortable and healthy properties of silk, while considering sexy elements such as transparent lace.

2. Decorative Silk

Decorative silk includes pure artistic decorations such as wall hangings, as well as practical products such as silk scarves and silk curtains.

When designing silk ties, bow ties, scarves, scarves, shawls, belts, etc., the selection of silk threads, weaving structure, and flower color matching are exquisite, delicate, bright and colorful, and rich in layers. Embroidery, jacquard and other special crafts are appropriately used and combined with clothing.

Silk curtains, wall coverings, silk blankets, silk bedding, etc., should be designed according to the overall decorative effect requirements of the application environment, and series designed according to the country and region of use, seasonal climate, gender, age, and consumption level.

Silk can also be used in mounting calligraphy and painting, binding books & packaged goods, etc. The design of this kind of silk fabrics pays attention to the beauty of form in the artistic aspect, requires the uniformity of the pattern and color matching, and the practicality requires flatness and softness, easy mounting and padding, less excessive requirements on the internal quality of the fabric, and cost control. .

Market positioning

Product sales area and consumption attributes are the main content of market positioning. The silk’s light, silky, smooth, clean and elegant, gorgeous and noble style determines its overall market positioning as a high-end consumer product.

Different countries and regions have different geographical environments and seasonal climates, and there are differences in historical background, cultural and artistic appreciation, religious beliefs, and folk customs. After determining the sales area and consumer groups of the product, you must fully understand this knowledge in order to achieve a targeted design. For example, people in some areas have special preferences or religious taboos for certain animals or colors. When designing patterns and color configurations, you must fully consider adding people’s preferences and avoid taboos. For another example, some areas have long been in a humid climate with a large difference in temperature between cold and hot. When designing the texture and performance of the fabric, it is appropriate to focus on the function of moisture absorption and heat dissipation of the product.

People of different genders, ages, cultural accomplishments and consumption abilities have different requirements for the appearance, performance, and price of fabrics. Therefore, the market positioning should further clarify the attributes of consumers. Generally speaking, women’s clothing fabrics should be equipped with changeable floral patterns, gorgeous colors and various textures, while men’s clothing fabrics should be equipped with simple geometric patterns, dignified colors and simple texture effects.

Take women’s silk garment design as an example,

• Young girls prefer purity, beauty, exaggeration and personality.
• Mature women pay attention to noble temperament and high quality.
• Middle-aged and elderly women emphasize stability, comfort and practicality.
• The fabrics used in children’s clothing should mostly use cartoons and sticky animals as the subject matter, with high-purity and high-brightness colors.
• People who receive high-level education generally have a relatively high level of artistic aesthetics and appreciation, and they are more pursuing high-quality and unique products.
• Consumers have high incomes and high spending power, and they pay more attention to the material, performance and brand of the product.